As stated on the new website, "The Minneapolis Downtown Improvement District (DID) is a non-profit entity that maintains a higher standard of care and behavior throughout downtown. It was formed in early 2009 after 5+ years of formative planning and advocacy by the Minneapolis Downtown Council.
Their mission is to support, preserve, create, and enhance a vibrant, competitive and thriving downtown that attracts and retains businesses, employees, residents, and visitors."
With that being said, there were many goals to achieve with the creation of a new site. One goal was to make the site super friendly and engaging. My co-workers and I thought this would be best achieved by using and expanding on their current color palette (which includes almost highlighter-like colors). Another goal was to get across an abundance of information very quickly. We thought a good way to divide up all the information was to design informative graphics that were using the same specific color palette.
Delighted to say the client was very happy with the end product, as well as everyone else who worked on it. Several images posted below, enjoy!
Design Credit: Meg Linafelter + Phalen Elonich
Development Credit: Jason Reed
Content Creation: Ted Carlson + Libby Hewitt